SL20 LAUNCH /
THE LIGHTSTRIKE CHALLENGE
CLIENT: Adidas
AGENCY: Hovers Over Water
ROLE: Experience Designer
Adidas was looking to level up their in-store experience game when they asked Hovers Over Water to push the envelope. So we did. The Lightstrike Challenge is a collection of immersive gaming scenarios developed for users to test out adidas' new SL20s in real world head to head competition. The experience also featured an oversized scoreboard keeping track of real-time stats and a social media takeaways with personal avatar and stat recap.
The windows component of the launch featured oversized "paper" airplane sculptures. They were dope...
...aaaaaaaaaaaaaaaaaaaannnd then Covid set in and Adidas closed all of their stores just as we finished installing everything. So, that timing sucked.
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