SANTA'S POST OFFICE + WORKSHOP
CLIENT: Brickell City Center / Swire Properties
ROLE: Creative Direction / Experience Designer
SBI partnered with the upscale Miami shopping center, Brickell City Center, to create this immersive holiday experience. It features a post office area for children to write and mail letters to Santa; a workshop for meeting the Jolly Ol' Fella himself and give-away area with a handpainted wall mural. The experience was developed with a looping traffic flow to create spacing in the age of Covid.
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