CLIENT: Google
AGENCY: George P. Johnson
ROLE: Creative Director - Expo
As Creative Director for the Expo at Google Cloud Next 2025, I led the design and experience strategy across the broader show floor. My team focused on wayfinding, sponsor activations, breakout theaters, lounges, and the overall spatial flow across 500,000+ square feet. We brought order and energy to a complex environment, developing a custom subway-inspired navigation system that helped 30,000+ attendees intuitively explore the space.
